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Article: 24/7 Real Media Becomes First Network to Deploy Psychographic Targeting from Mindset Media.
- Article from:
- Business Wire
- Article date:
- April 28, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mindset Buys[TM] Enable Brand Advertisers to Target Online Ads to Specific Personality Types
NEW YORK -- 24/7 Real Media, Inc., the leading global digital marketing company, today announced that it is the first media network to deploy psychographic targeting through a partnership with Mindset Media, LLC. The new Mindset Buys[TM] will enable brand advertisers to target consumers with specific personality traits that drive buyer behavior and brand affinity across a broad range of consumer goods and services.
Brand advertisers have long known that consumers' states of mind can determine what they buy and what brands they choose, but advertisers have lacked ...