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An offer they can't refuse: motivate current and future employees with desire rather than with fear, and watch company retention rates soar.

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Recruiting firms often are called upon to replace valued employees who have left their employers for so-called greener pastures, The first question these firms generally ask their company clients is, "Why did he or she leave?"

The answer often is, "He was offered a salary, almost twice what I was paying him," or "She was offered a position in which she has a greater stake in company profits." In short, the new opportunities are offers they could not refuse.

Two primary motivating factors in the workplace are fear and desire. Valuable employees typically are motivated by desire, rather than by fear. Therefore. to attract the next great ...

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