Article: Emerson kicks in a new brand.(Emerson Radio Corp. announces Electrophonic by Emerson line of audio products)

LAS Vegas - Emerson Radio Corp. kicked off 1996 by reporting it will be introducing a new brand name that will be sold through a different distribution network.

The company showed its new Electrophonic by Emerson product line to select retailers during the Winter Consumer Electronics Show. Merle Eakins, Emerson's vice president of sales, said Electrophonic is being developed for a very specific of retailer.

Eakins said he was trying to get a feel for what retailers thought of the Electrophonic merchandise at the show The reaction world help determine when the general rollout would take place. Emerson expects to start shipping it in early April.

The ...

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