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What to do when your price is too high.(Smart Business)

How much to charge for your services is the focal point of any trade business. Charge too much and you won't get the job, charge too little and you'll go broke. Then you have to face the facts that every job is different, estimating is an inexact science and customers always can get a bid that's cheaper if they shop around. Many customers subscribe to the old wives' tale that they are best served by getting three quotes and taking the one in the middle. In most cases the top bidder is likely to be the only one of the bunch who has built enough into his quote to make a profit.

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Consequently, price resistance is a daily occurrence for people in ...

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