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Article: Color ink jets: sales up, tags down. (Lexmark International lowers prices of color ink jet printers)(Brief Article)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- January 22, 1996
- Author:
CopyrightCOPYRIGHT 1996 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LEXINGTON, Ky. - The price of color ink jet printers continues to move in inverse proportion to its popularity: while more consumers are enthralled by the color aspect of the printing technology the tags keep dropping.
Lexmark International lowered the price on its entry-level 1020 color inkjet to an industry low of $199 in late December, helping to fuel the retail order rate, according to Noel Jones, manager of international marketing for the printer division.
The 1020 was originally priced at $249, a competitive rate with other color ink jets on the market from the likes of Canon Computer, Epson and Hewlett-Packard. Although Jones said sell-through figures ...