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Article: Expansion strategy for Marisa Christina: revitalizing Vittadini.
- Article from:
- WWD
- Article date:
- January 22, 1996
- Author:
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Marisa Christina Inc., a mid-size, expansion-minded public knitwear company, has bought Adrienne Vittadini for $19 million in cash and stock in the hopes that the one-time $100-million-plus brand will rise again.
The purchase price could rise, however, to $58 million, depending on the profitability of Adrienne Vittadini Inc. in 1998 and 2000.
The move could give Marisa Christina the ammunition to compete with the likes of better-priced megabrands such as Liz Claiborne and Jones New York -- and it gives Vittadini a badly needed financial foundation.
While the Vittadini brand is still a mainstay of most department store bridge departments, its ...