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Article: 2007 FocusVision Focus Group Index.

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PR Newswire
Article date:
April 29, 2008
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STAMFORD, Conn., April 29 /PRNewswire/ -- FocusVision Worldwide of Stamford, Connecticut has released its 2007 annual "Focus Group Index", the only industry estimate of the number of focus groups and other qualitative market research interviews conducted throughout the world. Worldwide, the use of focus group research continues to increase in conjunction with increases in overall market research spending therefore, once again proving to be a stable and mature research methodology. Units increased worldwide 3.5% for the second year in a row to 537,000 total groups conducted, with non-USA growth out-pacing USA growth for the first time in four years.

USA growth ...

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