Baja Fresh updates menu, adds desserts gets menu makeover.

Orange County Register (Santa Ana, CA);  May 15, 2007 ;     511 words ......Nancy Luna May 15--Baja Fresh is rolling out a batch of new menu items at most stores later...been a problem for Baja Fresh. Industry experts...consulting firm. The new menu items, expected to be announced...bought the ailing Baja Fresh from Wendy's. ...

Baja Fresh Opens New Restaurant in Cypress, California.

PR Newswire;  January 15, 2007 ;     298 words ......Quick casual Mexican chain Baja Fresh has announced the opening...for its fresh and flavorful menu items, the Cypress restaurant...since the acquisition of Baja Fresh. These new restaurants reflect...James Walker, president of Baja Fresh. The demand for Baja ...

Some Baja Fresh restaurants to close; rest of the chain will be...

The Food Institute Report;  December 6, 2004 ;     195 words ......15 to 18 underperforming Baja Fresh stores, resulting in a charge...began introducing some new menu items, including kids' meals and...significant investments, Baja Fresh chief executive Bill Moreton...slowed down its expansion of Baja Fresh, which grew 35% in 2003. The ...

Baja Fresh Launches Lighten Up! Summer Menu; Six New Items Lower...

PR Newswire;  June 24, 2003 ;     365 words ...-- Customers Can Expect Traditional Baja Fresh Flavor THOUSAND OAKS, Calif., June 24 /PRNewswire/ -- Baja Fresh Mexican Grill today announced the introduction...Using flavor as a business strategy, Baja Fresh has created recipes that deliver the...

Baja Fresh Funds Education With '200 Schools for 200 Restaurants';...

PR Newswire;  November 11, 2002 ;     547 words ...LOS ANGELES -- Baja Fresh will celebrate the grand opening of their...November 12th, schools across the country in Baja Fresh markets will be invited to participate by partnering up with their local Baja Fresh. Throughout the school year, local restaurant...

Baja Fresh Launches Lighten Up! Summer Menu; Five New Items Lower...

PR Newswire;  July 23, 2003 ;     358 words ...PITTSBURGH, July 23 /PRNewswire/ -- Baja Fresh Mexican Grill today announced the introduction...Using flavor as a business strategy, Baja Fresh has created recipes that deliver the exceptional Baja Fresh taste customers have grown to love in...

Baja Fresh Lighten Up! Menu Wows Customers - Lower Fat, Lower Calorie...

PR Newswire;  September 30, 2003 ;     569 words ......PRNewswire/ -- Baja Fresh announced today...its customers, Baja Fresh introduced six...Dollarhyde, CEO of Baja Fresh. (Logo: http...CLF002LOGO-a ) Baja Fresh, which has more than 45 menu items, serves modern...Reflecting on the menu Dollarhyde ...

Baja Fresh Spends an Evening at Home With The Osbournes; Elton John,...

PR Newswire;  March 25, 2003 ;     442 words ......LOS ANGELES, March 25 /PRNewswire/ -- Baja Fresh, the nation's leader in fresh Mexican...Timberlake and Dame Elizabeth Taylor. Baja Fresh provided lunch for the Osbourne family...and five of their friends to eat at any Baja Fresh location every day for a year. The estimated...

Wendy's Has High Hopes for Baja Fresh.

Columbus Dispatch (Columbus, OH);  September 26, 2003 ;     787 words ......million wedding, Affleck showed up at a Baja Fresh restaurant in Studio City, Calif. His...dozen newspapers. The next day, sales at Baja Fresh rose 7 percent. But it's going to take...when the Dublin-based company bought Baja Fresh last year. Since late 2002, sales at...

Wendy's to Sell Struggling Baja Fresh

AP Online;  October 13, 2006 ;     620 words ......its brand by introducing new menu items and emphasizing product quality...to sell its underperforming Baja Fresh Mexican Grill chain to a consortium...suburban Columbus, is selling the Baja Fresh chain after buying it in 2002...song," Daye Scott said. The Baja Fresh ...

Baja Fresh(R) Launches 'Celebrities For Charity' Auction Benefiting...

PR Newswire;  September 4, 2002 ;     462 words ...LOS ANGELES -- Baja Fresh is donating numerous celebrity-autographed...Greg Dollarhyde, President/CEO of Baja Fresh. This is the first donation we are...MusiCares with their noble endeavors. Baja Fresh has been collecting celebrity memorabilia...

Baja Fresh bolsters its burrito selections.

Orange County Register (Santa Ana, CA);  September 7, 2007 ;     400 words ...Byline: Nancy Luna Sep. 7--Baja Fresh appears to be on a tear when it comes...Kim, gave me the scoop on some new menu items expected to hit the 289-unit chain...dishes come just a few months after Baja Fresh introduced a round of menu changes...ocregister.com/fastfood and click on the ...

BAJA FRESH LAGS IN FAST-FOOD WORLD.(Business)(Statistical Data Included)

Daily News (Los Angeles, CA);  April 7, 2005 ;     602 words ...Byline: Candice Choi Staff Writer Baja Fresh is getting some much-needed freshening...its fortunes go stale in recent months. Baja Fresh, based in Thousand Oaks, has struggled...team of new executives was installed at Baja Fresh and a number of changes are continuing...said Bob Bertini, ...

Wendy's sells Baja Fresh chain for $31 million.(Company overview)

Ventura County Star (Ventura, CA);  October 13, 2006 ;     787 words ......fast-food giant wrote off $199 million of Baja Fresh's value in 2004 and an additional $93 million...best to the employees and franchisees of Baja Fresh. Wendy's officials described buyer Kim and...two calls from The Star on Thursday. The Baja Fresh sale is expected to close by the ...

Baja Fresh Mexican Grill Opens First of Four Philadelphia Area Restaurants...

PR Newswire;  November 24, 2003 ;     460 words ......24 /PRNewswire/ -- Baja Fresh Mexican Grill today...retail shopping centers. Baja Fresh prides itself on its...Greg Dollarhyde, CEO of Baja Fresh. We believe that Baja Fresh is the perfect compliment...their active lifestyles. Baja Fresh, the innovative ...