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Smart Design introduces 'Femme Den' initiative to connect product design with female audiences; Women make or influence 80 per cent of household purchases; 'Pinking and shrinking' products doesn't meet the needs of today's women.
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M2 Presswire
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April 29, 2008
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Copyright informationCOPYRIGHT 2008 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-29 April 2008-Smart Design: Smart Design introduces 'Femme Den' initiative to connect product design with female audiences; Women make or influence 80 per cent of household purchases; 'Pinking and shrinking' products doesn't meet the needs of today's women(C)1994-2008 M2 COMMUNICATIONS LTD
RDATE:29042008
Smart Design, one of the world's leading consumer product design firms, has announced a major initiative called the Femme Den - a grassroots movement which specialises in designing products geared towards women, opening up the potential to increase sales by connecting with this audience. The Femme Den was founded in 2005 by four international members of ...
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