Article: Smart Design introduces 'Femme Den' initiative to connect product design with female audiences; Women make or influence 80 per cent of household purchases; 'Pinking and shrinking' products doesn't meet the needs of today's women.

M2 PRESSWIRE-29 April 2008-Smart Design: Smart Design introduces 'Femme Den' initiative to connect product design with female audiences; Women make or influence 80 per cent of household purchases; 'Pinking and shrinking' products doesn't meet the needs of today's women(C)1994-2008 M2 COMMUNICATIONS LTD

RDATE:29042008

Smart Design, one of the world's leading consumer product design firms, has announced a major initiative called the Femme Den - a grassroots movement which specialises in designing products geared towards women, opening up the potential to increase sales by connecting with this audience. The Femme Den was founded in 2005 by four international members of ...

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