|
|
Article: ROYAL CARIBBEAN CHARTS A COURSE OF EXCELLENCE
- Article from:
- PR Newswire
- Article date:
- January 24, 1996
CopyrightCOPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
MIAMI, Jan. 24 /PRNewswire/ -- Royal Caribbean Cruise Line, the official cruise line of the PGA TOUR and the Senior PGA TOUR, will introduce unique cross-marketing concepts in 1996 when it once again sponsors The Royal Caribbean Classic, the kickoff event of the Senior PGA TOUR season.
While the top players on golf's elder circuit converge on The Links at Key Biscayne January 29 - February 4 to compete for $850,000 in prize money, Royal Caribbean will present several new themed areas designed to emulate the flavor of a Royal Caribbean cruise.
Spectators will enter the golf course complex across a canopied gangway which leads into Royal Caribbean's marketing ...