* The ability to attract and retain hard-to-find professionals is vitally connected to the perceptions of your organization both internally and externally.
* Many organizations confuse their employment brand with branding and all too often put considerable effort and often scarce resources against ineffective initiatives.
* Most health care organizations do not consistently allocate the necessary resources needed to build and sustain a strong employer brand.
* The relationship between employers and employees to and among each other and the values you strive for collectively are the cornerstones of your employment brand.
* It is imperative for nurse leaders to create and sustain an ...