Article: Brief report: the effects of women's cosmetics on men's approach: an evaluation in a bar.

It has been found that cosmetics do improve female facial attractiveness when judgments were made based on photographs. Furthermore, these were laboratory studies and no field study exists in the literature. An experiment carried out in a field context was conducted in order to verify if makeup is associated with higher attractiveness in a courtship context. Female confederates with and without makeup were seated in two bars on Wednesday and Saturday nights in an attractive spot on the West Atlantic coast of France. Each experimental session lasted one hour. The number of men's solicitations and the latency of the first solicitation were used as dependent variables. ...

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