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WHEN Fiesta Broadway takes over downtown Los Angeles in a couple of Sundays, it will have a decidedly more diverse complexion thanks to the influx of full-time residents to the city's core.

The Latino marketing event is the largest street fair in the country. It brings about 500,000 people and 100 corporate sponsors downtown for a 36-square-block party.

"In the past, the crowd was 95 percent-plus Latino, but as you might imagine, the demographics of downtown are changing," said Peter Bellas, co-founder of All Access Entertainment Inc., the company that organizes the event in conjunction with the city of Los Angeles.

"I always said you ...