Article: "Don't Blame Jake.ca"-COHV's Newest ATV Safety Campaign.

TORONTO, ONTARIO, May 1, 2008 (Marketwire via COMTEX) -- The Canadian Off-Highway Vehicle Distributors Council (COHV) launched a pilot youth ATV safety campaign on May 1, 2008 that includes print ads, posters and a Public Service Announcement (PSA) reminding adults that youth under 16 years of age should never be allowed to ride an adult-size ATV.

The Don't Blame Jake PSA will air on television during the month of May in British Columbia, Alberta, Ontario and Quebec on TSN, Sportnet, OLN, RDS and RIS as well as in the May issue of select recreational and sports magazine across Canada.

"Whether out for an afternoon or taking a family holiday - riding the trails on an ...

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