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Article: Tailoring Marketing and Product Development to Black Americans Will Open Doors to New, Profitable Opportunities.
- Article from:
- Business Wire
- Article date:
- May 1, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c90438) has announced the addition of Black Americans Shopping and Spending Patterns in the United States 2008 to their offering.
About this report
This report provides critical insight on the shopping and spending patterns of Black Americans. This demographic has unique buying behavior that needs to be understood in order to optimize marketing and product development efforts.
Black Americans represent about 13% of the US population, and the segment is growing at a relatively rapid pace. This growth, combined with that of the Hispanic population, is helping fuel ...