Magazine article from our research archive:

PARIS RETAILERS BANK ON MEN'S.

Byline: Emilie Marsh

PARIS - Forget ladies first.

Sales of men's fashion outpaced women's in France for the first time last year and retailers here are pulling out all the stops to ensure that trend continues, despite a precarious economic climate.

Department stores and niche boutiques from Galeries Lafayette and Printemps

to L'Eclaireur are upping their style

quotient, increasing their accessory and luxury brand offerings, remodeling their stores and sprucing up their private label lines to draw in Parisian men, who are primping, shopping for pleasure and bolstering their wardrobes with high-end labels like never before.

According to the French ...

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