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BAPE HITS MELROSE AVENUE.

Byline: Andrew Harmon

LOS ANGELES - Rei Kawakubo of Comme des Garons isn't the only Japanese designer to spark a retail frenzy in Los Angeles with a new conceptual boutique.

Fellow Tokyo native Nigo, founder of the cult streetwear brand A Bathing Ape, has hollowed out the former Costume National boutique on Melrose Avenue, replacing European austerity with Harajuku-inspired neon lights, a podlike lounge area encircled by sleek metal and a 15-foot-tall pair of jeans fitting for-need it be said?-King Kong. (The label's name was actually inspired in part by another primate classic: Planet of the Apes.)

Bathing Ape, or BAPE, joins a growing contingent of influential ...

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