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OP HYPES WAL-MART LAUNCH.
- Article from:
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Daily News Record
- Article date:
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April 28, 2008
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Copyright informationCOPYRIGHT 2008 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jessica Pallay
NEW YORK - The OP brand may have rolled out quietly at Wal-Mart earlier this month, but its high-profile ad campaign is making a splash in the teen apparel market.
The iconic surf label enlisted a slew of young stars for a print, radio and Internet campaign to accompany its much-anticipated debut at about 1,000 Wal-Mart stores.
The ads star seven television, movie and music personalities, including Wilmer Valderrama, Pete Wentz and Kristin Cavallari, experiencing the "OPen Road," as OP's parent, Iconix Brand Group, has termed the campaign. The ads will begin hitting youth-oriented magazines, like Rolling Stone, in May, to be followed by ...
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OP'S CAMPAIGN: JUST BEACHY.
WWD;
April 2, 1999 ;
Ellis, Kristi;
604 words
......Tommy- or Ralph-size campaign, but it's the first time OP has invested in any...with the tag line, OP 100 percent original...print portion of the campaign features real beach...focal point of the campaign is the 18th annual OP Pro -- the largest...
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OP'S NEW LINEUP Surfwear Maker Revises Look, Distribution, Licensees
Orange County Business Journal;
March 23, 1998 ;
YU, ROGER;
787 words
...Op wants to be cool again. The...But central to the "lifestyle" campaign will be revitalizing a brand...should know. Prior to arriving at Op about a year ago for new career...experience will play a role in Op's campaign, saying he will adapt his former...one kitchen," Baker promised. ...
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Thailand's OP Natural Products Banks on Sales Campaign Successes.
Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News);
September 17, 2003 ;
298 words
......Sujintana Hemtasilpa Sep. 17--OP Natural Products Co hopes...beauty products in two sales campaigns costing 12 million baht. Managing...Intratip said yesterday that OP had targeted total sales of...Pasana. About 70 percent of OP's sales are from customers...said, adding that the two ...
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If campaigns used the Internet instead of TV.(NEWS)(OP EX)
Star Tribune (Minneapolis, MN);
November 16, 2003 ;
Sturdevant, Lori;
686 words
......Sturdevant; Staff Writer Imagine political campaigns with a lot fewer TV commercials and a...his success five years ago. But Dean's campaign has bested The Body in the flexing of...created a huge Internet community for his campaign. The payoff is emerging. Dean is raising...
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Sign our petition when you shop; CO-OP STORES WIDEN THE CAMPAIGN...
Coventry Evening Telegraph (England);
February 22, 2002 ;
234 words
......Heart of England Co-op is coming on board the campaign for a new ship to be...spearheading the Save Our Ship campaign, welcomed the Co-op's support. The Lord...Heart of England Co-op is a tremendous boost to the campaign. It will enable people...
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Immediates: Guess goes surfing and OP takes beach to the city....
Daily News Record;
April 29, 1996 ;
233 words
......We're Daphnes. Surf's OP A lot of city folks...s ad-wrapped bus campaign that will soon hit...advertising company, the OP campaign will take city dwellers...with summer fun. The campaign was tested out last...beach imagery and OP's high brand recognition...
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OP-ED; Hot on the campaign trail; As O'Brien gains points, she makes a...
The Boston Herald;
July 28, 2002 ;
Woodlief, Wayne;
787 words
......a rule against accepting (or soliciting) campaign contributions from staff - that her campaign took in $15,000 from spouses or children...or the help's husbands and wives) into a campaign - even if it was all strictly voluntary...
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In defense of negative campaigns.(Commentary)(Op-Ed)
The Washington Times;
September 20, 2000 ;
Beichman, Arnold;
585 words
......the phony debate now going on about negative campaigning, which is fast becoming the cardinal sin in...spokesmen. First, let me remind the liberal campaigners against negative campaigning that one of the most distinguished liberal...
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Co-op launches pounds 1m Stand Up campaign.(News)
The Birmingham Post (England);
August 21, 2006 ;
560 words
......spotlight with the launch of a Midlands campaign costing more than pounds 1 million. The...is handled. A five-week TV advertising campaign across the Central TV region is launched...300 of them in Birmingham. The stand up campaign will also see 200 business receive a...
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CARRY A DONOR CARD: Store chain joins organ donor drive; CO-OP LATEST TO...
Coventry Evening Telegraph (England);
September 20, 2000 ;
Summers, Kathryn;
341 words
......Evening Telegraph's Organ Donor Card campaign. Cards and donor registration forms will...pleased to support the Evening Telegraph's campaign, which could make the difference between...in support of the Evening Telegraph's campaign. Nick West, a transplant co-ordinator...
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Why Clinton Won't Quit; Obama's campaign to focus on one magic number;...
U.S. News & World Report;
May 19, 2008 ;
Walsh, Kenneth T.;
587 words
......dangerous time for Hillary Clinton. Her presidential campaign is in more trouble than ever following her big loss...number of contests won and in the popular vote, her campaign is in serious debt, and her cause seems increasingly...candidacy. In the process, she risks making her valiant campaign seem ...
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The wrong way to campaign in Virginia.(Commentary)(Op-Ed)
The Washington Times;
November 3, 1997 ;
Smith, Kenneth;
787 words
......know when they do, Mr. Beyer said as the campaign wound down, they're going to vote for...as the candidate seems to fear, then a campaign that reduces to vote Democrat, save the...attacks that proved so successful in his campaign against Mike Farris four years ago. But...
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RETAIL TRADE: Small co-op shops set for big upgrade, NATION
The Nation (Thailand);
August 5, 2004 ;
Kwanchai Rungfapaisarn;
620 words
......stores under a joint campaign between Phranakorn Co-op and Allied Retail...alliance launched the campaign yesterday to increase...of Phranakorn Co-op Co Ltd, said the campaign would start with...areas. Phranakorn Co-op will also urge other...participate in the joint campaign ...
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CO-OP ISLAMI launches innovative campaign in Eppco and Enoc
Al Bawaba;
September 4, 2005 ;
332 words
......Customers of CO-OP ISLAMI products...innovative promotional campaigns. We are glad to...He added: "CO-OP ISLAMI has become...innovative promotional campaigns that focus on customer...several others. CO-OP ISLAMI has allocated...its promotional campaigns to support there marketing ...
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