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ICONIC SURF BRAND SEES NEW DAWN; SUNDEK, A CALIFORNIA LABEL THAT MOVED TO EUROPE IN 1998, IS MAKING WAVES WITH ITS RETURN TO THE U.S. MARKET.
- Article from:
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Daily News Record
- Article date:
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April 28, 2008
- Author:
- Koenig, Gillian
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Copyright informationCOPYRIGHT 2008 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Gillian Koenig
NEW YORK - In the 1970s, California surfwear brand Sundek was known as much for its signature rainbow-patterned swimsuits as it was for the legions of professional surfers who wore them. Yet after reaching the pinnacle of its success throughout the '80s, Sundek-which was first introduced in 1958-quietly disappeared from the California coast when it was purchased by Italian company Kickoff SpA in 1998.
This spring the legendary swimwear company ftes its 50th birthday with a return to the U.S., where it hopes to reclaim its stake in the men's luxury market. Now blending European fashion with its roots in American surfing, Sundek's brightly colored ...
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