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Article: THE NEW COLE HAAN; INTERNATIONAL EXPANSION, MORE STYLISH PRODUCT AND SPORT COLLABORATION WITH NIKE TOP AGENDA.
- Article from:
- Footwear News
- Article date:
- March 31, 2008
CopyrightCOPYRIGHT 2008 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Katie Abel
NEW YORK - Cole Haan is marking its 80th anniversary with an aggressive growth push.
The brand is introducing more contemporary styles, rolling out a splashy new store concept and working more closely with parent company Nike.
"We've tried to bring [Cole Haan] to life in a fresh, exciting way," said CEO James Seuss, during a recent sit-down interview with Footwear News. "We've worked really hard to focus the brand and focus the product around the brand."
Seuss has also been busy beefing up his executive team. His most recent hire, President of commerce Ford Ennals, will oversee wholesale and retail sales operations ...