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Article: PENNEY'S RECESSION STRATEGY.(J.C. Penney Co. Inc. product development plans)
- Article from:
- WWD
- Article date:
- April 17, 2008
- Author:
CopyrightCOPYRIGHT 2008 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: David Moin
NEW YORK - J.C. Penney Co. Inc. is scaling back on growth and stepping up product development this year to navigate the recession.
The $19.86 billion chain is reducing store openings to 36, from 50, leading to a savings of $200 million in capital expenditures, Myron "Mike" Ullman 3rd, chairman and chief executive officer, said Tuesday during a dinner speech at the company's annual analysts' presentation at the Mandarin Hotel here. There will be 20 major store renovations, down from the 65 originally planned, and the retailer is "moderating" the inventory buy, which is generally purchased four to nine months ahead of the selling season, ...