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Article: Privacy chief issues Phorm guide.
- Article from:
- Computer Act!ve
- Article date:
- May 1, 2008
CopyrightCOPYRIGHT 2008 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Dinah Greek
Privacy chief issues Phorm guide
Information commissioner orders Webwise to switch off targeted adverts by default
The controversial advertising system Webwise must allow users to opt in and choose to participate, rather than opt out, the Information Commissioner's Office (ICO) has ruled.
Phorm, the company that developed the system A- and any internet service provider (ISP) that uses Webwise A- will be in breach of the Privacy and Electronic Communications Regulations (PECR) 2003 if they don't use the opt-in rule.
Under this legislation, Phorm and ISPs will also have to comply with the PECR even where ...