Article: I am the greatest.(business ideas)

Byline: jeremy kourdi

I am the greatest

come up with a killer idea to beat your competitors to the punch, says jeremy kourdi

What is the greatest business idea ever? Everybody has their favourite. For some it might be Henry Ford's decision that consumers A- and his motor company A- would benefit from standardised, mass-produced vehicles, or perhaps Bill Gates deciding software, not hardware, was where the fortune lay in computing.

Ideas are great not simply because of immediate benefits, but because they provide inspiration and a way of working that others can follow. One of the greatest ideas was 'scenario planning' pioneered by ...

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