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Article: THE ASA - CHRIS SMITH: In the eyes of the watchdog.(Advertising Standards Authority )(Interview)
- Article from:
- Marketing Week
- Article date:
- May 1, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After ten months as chairman of the Advertising Standards Authority, Chris Smith talks to Sonoo Singh about upholding the reputation of self- regulation in the face of budget airline belligerence, and the increasing importance of getting a grip on online content
The Advertising Standards Authority (ASA) exists to make sure ads meet the high standards laid down in the advertising codes. So why, some wonder, was Chris Smith, Lord Smith of Finsbury, almost apologetic about referring the errant advertiser Ryanair to the Office of Fair Trading (OFT), whose job it is to ensure consumer interests?
"The referral of Ryanair was a major step for us and not to ...