Article: INDUSTRY TRENDS: Play the service game.

Is it time for the recruitment industry to move more towards a service culture? Rene Schuster, chief executive of Adecco UK and Ireland, believes the time has come. Julian May reports

Adecco UK and Ireland chief executive Rene Schuster told the industry at Recruiter's Annual Forum that it must diversify and segment its markets from a sales culture to a service culture or die.

Addressing an audience of nearly 200 staffing professionals, Adecco's chief maintained the only way for the industry to remain profitable in a mature market was to diversify into a service model.

Schuster, who previously held senior roles at mobile giant Vodafone and ...

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