Byline: Bob Garfield

Wieden & Kennedy is one of the finest agencies in the world. For 25 years, if you've viewed its work expecting to be not only impressed but inspired, you've seldom been disappointed.

Although, it seems, less seldom all the time.

First its London shop-creator of Honda's astonishing, transcendent "Cog'' and "Grrrr''-goes off the rails with Hondamentalism. Then the Portland main office performs badly on the Super Bowl, with underwhelming work for CareerBuilder and an absolutely dreadful politically themed spot, aptly titled "Jinx,'' for Coca-Cola. And now, given the unenviable task of advertising Heineken Premium Light, it behaves, well, ...