Byline: Noelle Weaver

As an industry, we're so focused on the big picture and end product that we forget about the process, tools and materials of how to get there.

Sure, a great "green'' campaign might move your client up the ladder in the eyes of the socially conscious. And, yes, companies and businesses are thinking about ways to "reinvent'' themselves by changing to energy-efficient light bulbs or starting recycling programs or committing to corporate-social-responsibility programs. But how are you truly helping your clients conserve energy and reduce pollution and waste to make their business operations (and yours) more environmentally friendly? A few tips:

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