Why small agencies could benefit from 'insight and information' department.(Small Agency Diary)

Byline: Tom Martin

How i wish i had an insight and information department-a smart person (or a few) responsible for keeping me ahead of the curve. A person with access to research tools such as MRI, Simmons, Iconoculture, etc. At worst, it would save me the 15 to 20 hours a month I spend reading and synthesizing information. At best, it would give me ready access to research that would make the work we do more compelling and effective.

Sound familiar?

Heck, we could all use the first part. What I'd give to have a smart person reading all the stuff I read and synthesizing that into a single compelling document that I could review in 20 to 30 minutes. It would ...

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