Byline: brian steinberg

Even as support for their flagship newscasts gradually erodes, networks and local broadcasters are testing ideas designed to harness digital media's potential. Why wait for 6:30 p.m. to roll around when people are getting their news online all day-and network-branded newscasts can insert themselves into the equation?

NBC News sees a future in distributing content around the clock, whether it be through online video, a blog written by anchor Brian Williams or its flagship newscast. The news-gathering operation has aligned itself so its work can be used by the evening broadcast, MSNBC or digital properties, said Steve Capus, president-NBC News. ...