Byline: Samantha Stainburn
The battle for consumers' attention doesn't end when they turn off their televisions. It continues on the store shelves, where companies are packaging products like mayonnaise and mustard in upside-down bottles and decorating detergent and juice with colorful, 360-degree labels to get shoppers to put them in their carts.
Fort Dearborn Co. is on the front lines of this trend, printing the shrink-wrap labels for the curvy bottles of products like Hellmann's mayonnaise and V8 V-Fusion juice. It has more than 1,000 customers, but most of its revenue comes from its 50 biggest, like Kraft Foods Inc. and Unilever PLC.
Fort Dearborn started as a ...