Article: Free trades, investing forums, draw members at Zecco; The average age of traders at the firm is just 35.(News)

Byline: Liz Skinner

A young online trading firm is attracting members with its promise of free trades and its booming social investment community.

Zecco Holdings Inc. allows its account holders with at least $2,500 to trade stocks or exchange traded funds 10 times each month at no charge. The Burlingame, Calif.-based firm charges $4.50 apiece for equity trades after the first 10, about half the price of most discount brokers.

While less expensive transactions are one reason Zecco has been a hit with younger investors, its online investment community is also a draw. The two-year-old firm is attracting investors who want to collaborate with ...

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