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Article: Free trades, investing forums, draw members at Zecco; The average age of traders at the firm is just 35.(News)
- Article from:
- Investment News
- Article date:
- April 28, 2008
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Liz Skinner
A young online trading firm is attracting members with its promise of free trades and its booming social investment community.
Zecco Holdings Inc. allows its account holders with at least $2,500 to trade stocks or exchange traded funds 10 times each month at no charge. The Burlingame, Calif.-based firm charges $4.50 apiece for equity trades after the first 10, about half the price of most discount brokers.
While less expensive transactions are one reason Zecco has been a hit with younger investors, its online investment community is also a draw. The two-year-old firm is attracting investors who want to collaborate with ...
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