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Article: Online Video Calls for Ad Standards; Web Video Needs Conforming Metrics, Formats to Attract Dollars.(Media&Tech)
- Article from:
- TelevisionWeek
- Article date:
- April 28, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Daisy Whitney
Many online video and advertising experts believe the already skyrocketing growth in online video advertising could be much greater if the industry develops standards in both metrics and ad formats.
That's why companies like Break Media, Adap.tv and Adobe are working to develop standards, as are organizations like the Interactive Advertising Bureau and the Association for Downloadable Media. All have introduced initiatives in the last month to create ad standards for the new Web video economy.
The amped-up focus on developing standards is the latest sign that the Web video business is maturing. The implementation of ...