|
|
Article: Banco Popular enhances offerings to bolster status as no. 1 in Puerto Rico.(Banco Popular de Puerto Rico, enhanced credit card)(Brief Article)
- Article from:
- American Banker
- Article date:
- December 12, 1995
- Author:
CopyrightCOPYRIGHT 1995 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
With the competition heating up, Banco Popular de Puerto Rico, San Juan, is preparing to defend its position as the island's largest issuer of credit cards.
The $13 million-asset bank introduced the Premia credit card, which rewards customers with points redeemable for merchandise or cash rebates.
What is commonplace on the mainland, like cobranded credit cards and rebate programs, is rarely seen in Puerto Rico, said Marina Ramirez, product manager of the Premia card.
But that seems to be changing, she said. Price competition is increasing, with more banks offering balance transfer offers, eliminating annual fees, and offering introductory interest ...