|
|
Article: Worldwide opening: majors focus on int'l expansion of TV biz.(miptv)
- Article from:
- Daily Variety
- Article date:
- April 11, 2008
- Author:
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
An influx of ad execs, the exploding Russian TV market and escalating openings for international biz all bulwarked attendance at the 45th Mip TV bazaar, which ends today.
After four years of strong growth at the five-day trade fair and confab, participant levels were stable--13,285 vs. 2007's 13,224.
The number of program buyers was up 10% to 4,414, a sign of the growing hunger for content. Mip exhibition space grew 5.5%, despite stand numbers falling 1%.
The mood at the mart this week underscored two seachanges in the TV biz: an increased interest in international expansion of their TV platforms by U.S. majors and a growing confidence in ...