Article: Fresh & natural lead 2007 cheese trends.(Special Feature: CHEESE TRENDS)

The American food consumer stayed the course in 2006, bolstering current trends and securing their influence. This is good news for cheese, according to the Wisconsin Milk Marketing Board (WMMB), a dairy farmer-funded organization that analyzes culinary data and information.

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What Americans want is fresh, healthy, safe and very flavorful--the food attributes that define "quality." American chefs continue to be prime influencers, extending their impact through cookbooks, television shows and their own food product lines. Supermarkets are responding with boutique concepts for organics, specialty and regional products.

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