|
|
Article: Dynamics of cheese.(New Products & Marketing: MARKETING INSIGHTS)
- Article from:
- Dairy Foods
- Article date:
- November 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Cheese usage in the United States has shown steady growth for several decades; it has been the stalwart of dairy sales growth, soaking up an ever larger percentage of the milk produced in this country.
With the U.S. Department of Agriculture's recent release of per capita cheese consumption for 2006, I took the opportunity to retrace growth variety-by-variety over the past 20 years. The per capita data are useful in and of themselves. If you are looking for business opportunities and potential, however, total usage gives you a better perspective.
With a little math (the per capita data multiplied by the U.S. population on July 1 of each year), we get a ...