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Article: Private label drives ice cream.(New Products & Marketing: DAIRY MARKET TRENDS)
- Article from:
- Dairy Foods
- Article date:
- January 1, 2008
CopyrightCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Through Q3 2007 it looked like ice cream's struggles were continuing. Quarterly sales for the broadest categories of ice cream and of novelties took a hit in the summer and early fall, according to core-channel numbers from Information Resources Inc., and 52-week numbers by both dollar sales and unit sales measures were down for ice cream. Novelties saw a slight upward movement in dollar sales.
Meanwhile, frozen yogurt's turnaround continues, although there was a slight downturn in unit sales in the most recent quarter.
First, let's look at ice cream. The quarterly figures at right are from IRI's FDMX data, which looks at food, drugstore and mass ...