Article: Amazon.com Jewelry Store Retail Diamond Sales up More Than 100% in First Quarter 2008.

SEATTLE -- Amazon.com, Inc. (Nasdaq:AMZN) today announced that retail diamond sales by Amazon.com LLC increased more than 100 percent in the first quarter of 2008. Each quarter, an increasing number of Amazon.com's tens of millions of customers are shopping the Amazon.com Jewelry store (www.amazon.com/jewelry) and Watches store (www.amazon.com/watches), especially for important gift-giving occasions such as Mother's Day and graduation.

"We are very pleased that more and more of our customers are discovering the huge selection and convenience of Amazon.com's Jewelry and Watches store," said Peter Lai, Director, Amazon.com Jewelry & Watches store. "In addition to ...

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