|
|
Article: Holloway to inject new life into NBC: plans to turn the economic model for network revenue on its head.(Doug Holloway; National Broadcasting Company Inc.)(Brief article)
- Article from:
- Black Enterprise
- Article date:
- May 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Earl G. Graves Publishing Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
With NBC broadcasting the Summer Olympics in 2008, the Super Bowl in 2009, and a high-profile presidential election waiting in the wings, Doug Holloway's promotion to president of NBC Network Distribution Partnerships and Affiliate Marketing could not have come at a better time.
While some analysts have predicted the death of network broadcast television, Holloway plans to turn the economic model for network revenue on its head.
"Ideally, I would like to generate carriage revenue that rivals carriage revenue for some of the major cable networks," says Holloway, who began his career at the USA Network in 1983. NBC wants to be paid for its programming, he ...