Article: Baby Boomer Statistics and Leading-Edge Research Reveal What Drives Boomer Mindset at 2008 LiveWire: The Summit.

Key Marketing Opportunities with Baby Boomer Demographic Unveiled at Conference

SAN FRANCISCO -- The best and brightest in Baby Boomer knowledge and research will gather at the seventh annual LiveWire: The Summit (formerly titled Beyond the Numbers) June 2-3, 2008 in downtown San Francisco. The two-day Summit will bring together experts to provide marketers with insights and best practices for engaging their brand with the powerful Baby Boomer demographic.

2008 Baby Boomer Research Unveiled

BoomerEyes/C&R Research, in partnership with JWT BOOM, will present the attitudes of today's Boomers as they roll out this year's Boomer Heartbeat - their ...

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