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Article: EA Unveils New 'EA SPORTS Freestyle' Sub-Brand.
- Article from:
- Business Wire
- Article date:
- May 6, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EA SPORTS Freestyle to Represent the Lighter Side of Sports: No Rules, Just Fun.
REDWOOD CITY, Calif. -- Electronic Arts Inc. (Nasdaq:ERTS) today launched EA SPORTS Freestyle[TM], a new sub-brand aimed at a growing, more casual sports gaming audience. EA SPORTS Freestyle games, while based in sports, will be playful, inclusive, casual, and easy to pick up and play for kids and parents, women and men, and casual and hardcore sports fans of all ages.
"The launch of EA SPORTS Freestyle is an exciting milestone in the evolution of the EA SPORTS brand," said Peter Moore, president, EA SPORTS. "EA SPORTS Freestyle will be a perfect complement to our core ...
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... ... brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle (TM) and POGO(TM). In fiscal 2008, EA ... the Internet at http://info.ea.com EA, EA SPORTS, EA SPORTS Freestyle, and POGO are trademarks or registered trademarks ...
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