Article: EA Unveils New 'EA SPORTS Freestyle' Sub-Brand.

EA SPORTS Freestyle to Represent the Lighter Side of Sports: No Rules, Just Fun.

REDWOOD CITY, Calif. -- Electronic Arts Inc. (Nasdaq:ERTS) today launched EA SPORTS Freestyle[TM], a new sub-brand aimed at a growing, more casual sports gaming audience. EA SPORTS Freestyle games, while based in sports, will be playful, inclusive, casual, and easy to pick up and play for kids and parents, women and men, and casual and hardcore sports fans of all ages.

"The launch of EA SPORTS Freestyle is an exciting milestone in the evolution of the EA SPORTS brand," said Peter Moore, president, EA SPORTS. "EA SPORTS Freestyle will be a perfect complement to our core ...

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