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Article: MILLER BREWING COMPANY'S RESPONSE TO ANHEUSER-BUSCH'S BATF FILING
- Article from:
- PR Newswire
- Article date:
- January 26, 1996
CopyrightCOPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MILWAUKEE, Jan. 26 /PRNewswire/ -- The following is released by Miller Brewing Company:
Anheuser-Busch's petition appears to be another round in the continuing battle between beer giant Anheuser-Busch and small specialty brewers such as Boston Beer and other competitive brands. As quality beers such as Sam Adams and Pete's Wicked Ale continue to gain popularity, Budweiser continues to suffer significant declines in sales. What is behind this continued decline? Consumer research clearly demonstrates that many beer drinkers today are looking for differentiated, fuller-tasting beers -- as evidenced by the tremendous growth of specialty/micro brands. We have chosen to ...