A Chain That Pigs Would Die For.(Project Green)(Heritage Acres)

Byline: Anna Kuchment

Can food be fast--and fastidious? Chipotle Mexican Grill insists on humanely raised meat.

Russ Kremer still chuckles when he remembers the day Steve Ells, CEO of the fast-food chain Chipotle Mexican Grill, called to ask if he could land his corporate jet at the Frankenstein, Mo., "airport." Kremer's hometown, a picturesque farming village in the foothills of the Ozark Mountains, has a population of 30, and more rolling hills, creeks and pastures than paved roads. "You couldn't find a level spot bigger than a dining-room table," he says.

Less than one week later, Ells and a small entourage of Chipotle executives touched down in nearby ...

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