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Article: Area Rug Makers Meet the Challenge.
- Article from:
- Home Textiles Today
- Article date:
- May 5, 2008
- Author:
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Cecile B. Corral
New York - With retailers being more cautious in their orders as home furnishings sales continue to dip across many categories, suppliers are compelled to be more creative in the way they market their wares.
Area and accent rug suppliers are no different.
HTT asked executives at major rug companies how they are responding to the challenging times, and their answers spanned the topics of product innovation, in-store presentation, marketing and testing new channels of distribution.
828 International Trading Co.
John Shepherd, president
"828 International is strengthening its existing channels of ...