Article: Strategic Process to Develop Global Trademark.

CHAPEL HILL, N.C., May 7 /PRNewswire/ -- Pharmaceutical companies are seeking various ways to leverage global trademarks for their major brands. Current strategies and processes to trademark development, marketing and legal professionals can work more effectively and cooperatively on joint trademark objectives, according to research by Best Practices, LLC, a leading pharmaceutical research firm.

Download a complimentary sample of this research, "Developing Global Trademarks," at http://www3.best-in-class.com/br127.htm.

The study analyzes the capabilities of companies in operational tactics and strategy and approaches and also examines:

 
  -- Type of trademark ...

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