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Article: Redesigned Park Avenue offers broader appeal. (Buick Park Avenue)
- Article from:
- Automotive News
- Article date:
- December 18, 1995
- Author:
CopyrightCOPYRIGHT 1995 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DETROIT - Buick has a difficult mission for its 1997 Park Avenue: retain the cat's established, affluent owners while broadening its appeal to baby boomers and older buyers of the large Roadmaster, which will be dropped in 1996.
Buick unveiled its solution this month. The redesigned Park Avenue, which goes on sale next fall, takes a few styling cues from the Buick Riviera but avoids dramatic changes to the exterior. Instead, it relies on a host of comfort, safety and convenience improvements to attract new customers.
"Without losing the identity of the Park Avenue, we wanted the new edition to draw character from both the Riviera and the Roadmaster," said ...