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Article: SELF-ASSESSMENT: Are you up to scratch?(tips to assess brand image)
- Article from:
- Brand Strategy
- Article date:
- May 8, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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How does your brand experience measure up in customers' eyes? Bob Bayman offers some tips to retail managers everywhere on how to assess their brand
These are just a sample of my everyday consumer experiences. For most people, these would go un-noted, but I have begun diarising each brand experience so I am able to analyse and pinpoint what constitutes a good brand experience and what doesn't.
If I were to include your brand in my diaries, how would it score? While you may have already thought of some of the points below, or consider them to be common sense, it is surprising how often the most obvious things are overlooked.
I have created a ...