Article: Fritos Brand and Tim McGraw 'Spice Up' Ad Campaign and Launch Limited Edition Tim McGraw Spicy Jalapeno Fritos Corn Chips.

One of America's Classic Favorites Serves as Official Snack of McGraw's 2008 Live Your Voice Tour

PLANO, Texas, May 9 /PRNewswire/ -- The Fritos brand spiced up snacking today by collaborating with Grammy Award-winning musician Tim McGraw for an integrated partnership to reach fans everywhere -- from television to retail to on tour. For a limited-time only Tim McGraw Spicy Jalapeno flavored Fritos corn chips will be available in select stores starting in May and become nationally available in the fall. The special flavor of Fritos corn chips is part of a larger partnership between the brand and Tim McGraw, who will also appear in the brand's targeted ...

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