Article: Marketing expert in hot seat; Author James Twitchell faces plagiarism probe by university employer.(News)(Occupation overview)

Byline: NATALIE ZMUDA

James twitchell, a marketing expert and the prolific author of titles such as "Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising,'' has admitted to plagiarism.

The University of Florida professor said in an e-mail to The Gainesville Sun that he has used descriptions written by others without proper attribution. The newspaper uncovered multiple acts of plagiarism in three of Mr. Twitchell's most recent books, "Living It Up: America's Love Affair With Luxury,'' "Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld'' and "Shopping for God: How Christianity Went from In Your Heart to ...

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