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Article: No. 10 PGA Tour; High-profile events watched by affluent business decision-makers fit b-to-b advertisers to a tee.(Special Report: Media Power 50)
- Article from:
- BtoB
- Article date:
- May 5, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kate Maddox
More and more, b-to-b marketers that are seeking to reach affluent business decision-makers are turning to professional golf as a media outlet, with the PGA Tour the vehicle of choice.
With a season that runs throughout the year, attractive demographics and average TV viewership of 8.5 million people for major events (40 million including repeats), the PGA Tour attracts large b-to-b advertisers, such as Accenture, AT&T, CA, CDW Corp., EDS and FedEx.
"The PGA Tour strikes a good balance of being broad-based and high-profile, as well as targeted to an upscale and affluent business-type audience,'' said Tom Wade, CMO of the PGA ...